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Behind The Scenes: Troll Patrol
"If I saw anyone wearing any of these shirts I'd kill them and myself!"
This is pretty typical of the commentary on our social media accounts (yes, someone literally said this on one of our ads). People are so outraged at the mere existence of graphic tees that don't speak to them that they feel the need to try to ruin our day, and maybe yuck the yum of anyone else within eye-shot.
These trolls aren't even the ones who really do it for me, though. The ones that really stand out are the ones for whom irony is entirely lost as they project an aura of smugness with their rotten behavior. I give you exhibit A:

Although this person commented with her real name and photo for all the world to see her crazy, I decided to hide her name and face, because if she's not going to be embarrassed by her own behavior I guess I'll just have to be embarrassed for her. Let's give her a nickname though, shall we? How about "Virtue Signaling Is My Cardio".
I have so many things I could say to VSIMC, but engaging with crazy never really changes anything, so instead of sharing my feedback with her, I thought I'd amuse all of you with it.
First of all, VSIMC, verbally abusing an indie designer on the internet is a weird way to advocate for mental health. Why the assumption that I don't suffer from depression myself (I do)? What gives you the right to tell me and other people who share my sense of humor that we can't find humor in our own struggles? Do you have a monopoly on what kind of perspectives people are allowed to have on mortality?
Second, I assume the "timing" reference is regarding the suicides of Kate Spade and Anthony Bourdain. We designed and published this piece before their suicides, but even if we hadn't, it would be in no way a reference to them. That said, being two people that dedicated their lives to creative output, I can't imagine they'd delight in someone using their suicides as a reason to bully and verbally abuse another creative professional about their creative content.
As for capitalizing, I'm going to go out on a limb here and say that you wouldn't be offended by your favorite band writing an ironic song about death and would probably not begrudge them "capitalizing" on their creative content in the form of album sales or concert ticket sales. So I'm going to guess it's not that you're offended by creatives "capitalizing" on their maudlin content; just offended by the medium in which I do it. Maybe if I slapped that same art on a 10-foot tall canvas in the Met I'd get your seal of approval?
Could we have pursued a fine art career instead of something as lowbrow as graphic tees? Probably, but it would also probably be harder to make a full-time living that way, make the content less accessible, and put us in less of a position to do the other cool stuff our chosen path allows. You know, like building a business that enables us to create good jobs in our community with living wages. Provide people who appreciate our work with a fun product they can use as a form of self-expression and a means of connecting with other people who share their sense of humor.
Lastly, what exactly is the goal with a comment like that? Am I supposed to now realize I am a capitalist "fuckwad" exacerbating the symptoms of depression sufferers everywhere and what? I don't know...maybe kill myself? I mean, I am such an irredeemable piece of trash, maybe I'd be doing the whole world a favor, right? Fight suicide and depression by trying to make other people feel shittier and more self-loathing and consider killing themselves. Love it! Your work is done here, VSIMC.
Look, here's the deal: if you see something on the internet that you don't like, the best course of action is to JUST. MOVE. ALONG. I see stuff on the internet all day every day that doesn't interest me; I cope by moving on to other things. I assume the content isn't for me and that the whole world doesn't revolve around me and my personal taste or world view.
If you feel so strongly about someone's content online but want to be, y'know, constructive about it, reach out via a private message or email. There are people on the other side of the screen, with feelings and beating hearts just like you! Presented in the right spirit & tone, we may even have a great dialogue and come around to your way of thinking! Even if we don't, we'll respect you and value your opinion a heck of a lot more if you treat us with the same respect you'd like to receive from strangers, too.
Even if you think it might be fun to try to make a company (or their employees) feel like shit for existing, keep this in mind: Facebook/Instagram calculates the "relevance" of an ad based on how much engagement the ad gets. Facebook/Instagram do not take into account that you're talking shit. They just see comments and count it as "engagement." The more "engagement" an ad gets, the more relevant the ad appears and thus the less the advertiser pays to display their ads. Highly relevant ads pay a lower display rate than ads with low relevance. So if you really want to stick it to an advertiser you don't like, shut the fuck up. By denying them your "engagement" you're not contributing to their lower ad expenses. Plus, you get to look like less of a deranged asshole to the general public. Bonus!
Anyway, I'm going to assume VSIMC is fighting her own battle and that her little tantrum was about her own difficulty coping with whatever she has going on. I hope that she gets the help she needs, but in the interim I've had to ban her from commenting on our ads, because she's just not really contributing to the conversation in a way that interests anyone.
Hope the rest of you are having a more cheerful week than we are!
Peace, Love and Angst,
- Meredith
The Best Podcasts For Killing Time and Working on Mindless Tasks
While we're super-lucky here at Boredwalk HQ to be able to spend some of our workday doing creative stuff, the actual amount of time Meredith and I spend on designing is pretty minimal relative to the rest of the time we spend here in the office. Most of our days are spent working on Facebook & Instagram ads, working on emails, helping Jessica & Breana with customer service and packing up orders, helping Sarah out with printing shirts, and ordering supplies to make sure there are no bottlenecks in getting your stuff to you.
All of the above tasks are equally important to maintaining a well-oiled e-commerce machine, but some of it can be a bit tedious and/or repetitive, and as much as I adore listening to music, sometimes we need something a bit more engaging to keep us lively and focused on the task(s) at hand — especially during the holiday season when we're printing shirts into the wee hours of the morning for weeks on end and surviving on nothing but Red Bull and KIND Bars. For those tasks, we turn to the strong stuff — podcasts!
The roster of podcasts we listen to runs the gamut, from comedy to news to everything in between. Below is just a small sampling of some of our faves, but the great thing is that pretty much anybody can start a podcast, so new ones are popping up on a daily basis (this is also the not-so-great thing about podcasts — just because you can do a podcast doesn't mean you should 😜).
*Note: with the exception of Stuff You Should Know, pretty much all of the podcasts listed below are varying degrees of NSFW due to language/content (not in OUR workplace, but maybe yours), so make sure to employ headphones the first time you check these out to get a sense of whether coworkers might take offense.
1. For The LOLs:
We love wife-and-wife duo Rhea Butcher and Cameron Esposito's Put Your Hands Together. These two LA comics (by way of Cleveland & Chicago, respectively) always bring on a great line up of funny people, and their show-opening and between-set banter never fails to amuse.
2. For the Learning:
We love Stuff You Should Know, the flagship podcast of the How Stuff Works content network. Hosts Josh Clark & Charles W. "Chuck" Bryant have the sort of winning chemistry and witty banter that can make even a 45-minute overview of Social Security sound compelling.
3. For the Navel Gazing:
You may remember Paul Gilmartin as one of the co-hosts from TBS' Dinner and a Movie, but now he's got a podcast about mental health called The Mental Illness Happy Hour. Paul interviews guests — both listeners and famous people you've heard of — about their mental health struggles. At times both relatable and funny — but also sometimes dark and affecting — this podcast is great for doing a little self reflecting, or at least feeling a little less alone with your own mental health issues.
4. For the Stories:
There are loads of great storytelling podcasts out there, but we always end up coming back to Risk!, hosted & curated by MTV's The State alum Kevin Allison — it's our favorite. The stories range from bawdy to maudlin to hilarious, so it's a veritable smorgasbord of content.
5. For the Interviews:
Michael Ian Black (another alum of MTV's The State — so much talent in that cast!) interviews fascinating guests on How To Be Amazing. Despite our own preconceived notions about Michael based on his, uh, previous work, he's one of the most incisive and insightful interviewers in the game today.
6. For the Empathy:
Dylan Marron's Conversations With People Who Hate Me is all about dialog with haters. Marron interviews people who've left him mean online comments and tries to get at why they did it and see if they still stand behind what they said. As entrepreneurs who deal with nasty internet comments every single day, we couldn't relate to this podcast more!
7. For Making Sense of the World:
Chris Hayes (of MSNBC fame) has a new podcast titled Why is This Happening? where he tries to break down complex political and global issues in a way the average listener can understand. Whether you want to make sense of WTF is up with the Middle East or why exactly some segments of the population truly have a lot stacked against them, this is the podcast for you. If you're a current events or news junkie you'll love Hayes' ability to dialog with guests in a way that makes the complex a little more digestible.
8. For the Relationship Insights:
Ever fantasized about eavesdropping on someone's therapy session? Now you literally can! Esther Perel's Where Should We Begin? lets you listen in on a different couple's counseling session in each episode. Some eps are relatable, some are just interesting; either way it'll give you a fly-on-the-wall view of couples counseling, and maybe even give you some insight into yourself or sticking points in your own relationships.

9. Wild Card:
We've been obsessed with satirical stand-up comic Theo Von for the last two years. The first time we saw him perform we got about two minutes into his set and looked at one another like "who IS this guy? What a weirdo." Two more minutes and we were dying laughing, desperately wanting to kidnap him, take him home, and just make him talk about anything and everything. Regularly viewing/listening of his This Past Weekend podcast is the next best thing.
Theo's idiosyncratic use of language is entirely unique, and his LA-by-way-of-rural Louisiana perspective on the world — while not always perfectly aligning with our own — is an important one to take note of, and Theo's relentless willingness to have earnest discussions with others and engage in serious self-reflection in an effort to constantly improve himself as a human being are among his most endearing qualities. The fact that his journey of self-improvement and self-discovery come couched in hilarity is just icing on the cake.
If you like Boredwalk, you're bound to find at least some of these podcasts worth a listen. Check 'em out on your next commute or house cleaning day to make the time go a little faster. And if you have podcasts to recommend for us, leave 'em in the comments section!
(Hopefully not) Killer Octopuses from Outer Space!
Hey gang! First, let's dispense with the reactionary grammarians in the audience: octopuses and octopi are both acceptable plural forms of octopus. Octopuses actually has an etymological basis; octopi is just for people who like to sound smart and be critical of everyone else. Good? Good.
Now, forgive me for burying the lede, but have you heard the news out of academia this week? A team of researchers published a paper in the academic journal Progress in Biophysics and Molecular Biology have determined that it is plausible (key word here) that octopuses evolved from cryogenically frozen eggs (or some other form of nascent bio-material) that traveled to Earth via comet/meteor some 270 million years ago via a process called panspermia.
It helps explain why cephalopods seemingly evolved much more rapidly during the "Cambrian explosion" that followed the mass-extinction event that took out the dinosaurs — early octopuses may have traveled to Earth via the very cause of the dinosaurs' destruction, and the conditions of Earth were such that it provided a prime "incubator" in which this frozen genetic material could revive and then thrive.

Photo by Vlad Tchompalov
Whaaa?!? Now, before you start making plans to welcome our new amorphous overlords, keep in mind this is merely conjecture (fancy word for "guess") based on circumstantial evidence by some — no doubt very hard-working — scientists that are probably (definitely) angling for grant money.
But it got us thinking about octopuses and all the cool stuff we DO know about them, as well as some stuff we suppose about them:
• Highest brain-to-body ratio makes it the most intelligent non-vertebrate on the planet, and is more intelligent than many vertebrates.
• Has been shown to be capable of observational learning.
• Have been spotted using old coconut shells to build shelters, a form of tool use.
• Possess instant camouflaging capabilities (like Harry Potter's cloak, but built-in).
• Built-in jet propulsion for fast escape from danger.
• Though some species of octopus are naturally colorblind, some scientists believe that certain species in that group can switch to color vision at will to determine how to best camouflage themselves. The trade-off is lower visual acuity when the octopus's eyes are in color vision "mode".
So to sum it up, octopuses are highly intelligent, tool-using, self-camouflaging super creatures with jet propulsion, quite possibly from outer space.
Want to impress the next octopus you meet? Here are some jokes he might like:
Q. Why are octopuses such good bodyguards?
A. Because they're well armed.
Q. What is 8 x 3.14?
A. Octopi.
Q. Why did the two octopuses look so much alike?
A. Because they're i-tentacle twins.
If you'd like to show your allegiance to the cosmos and/or these amazing cephalopods, feast your eyes on these octopus and space shirts:
Until next week, peace, love, and space-tacos,
Matt












