News

It was a bit of a struggle to come up with a cohesive blog topic this week...so much so that I've decided "screw it — cohesion is for the birds (and molecular bonds)!"

This week we're presenting a grab bag of sorts, briefly touching on some interesting news items, behind-the-scenes stuff, as well as sharing some of the new designs we've been working on. Let's get to it, shall we?

Blood(y) Moon


Anyone who's tried to enjoy a nice meteor shower in the middle of the lunar cycle has probably spent at least some time shaking their fist and/or cursing at the great light pollutant in the sky. Not so this afternoon & evening — it's all about the Moon when a lunar eclipse is in the offing!

This year's total lunar eclipse is a bit more special than most because it will be the longest of the 21st century. From start to finish it will last almost four hours, with the totality lasting 1 hour and 43 minutes! That's almost 40 minutes longer than next year's lunar eclipse will be. 

Now, as exciting as this all is, here's the bad news for those of us in North America: we won't be able to see it except via webcasts. The path of the event will be most visible to viewers in Africa, the Middle East, and south Asian regions. I'll be tuning in to the Virtual Telescope Project's cast at 4pm today, broadcast from Rome with the Colosseum in foreground.

Uh...thanks, I guess?

As mentioned in last week's post, we're no strangers to great and/or interesting feedback from our customers. Yesterday we were treated to this rave from Brian S., commenting on one of our Facebook ads:

Hey Brian, we'll take it!

With a little further ado...

Before we get to the new designs, we want to know what YOU all are interested in or curious about? We're always trying to think of fun, interesting, or helpful content to share here on the blog, so let us know in the comments which subjects or topics you think deserve a few paragraphs!

Drumroll, please...

That's it until next week! Have a great weekend, and stay cool out there.

Peace, love, and tacos,
Matt

Back in June we shared our adventures in troll patrol with you, and the trolls never rest. Just marvel at this recent gem from Instagram:

Even when you try to poke a bit of fun at their crazy, the trolls can't deal. We recognize these are people just busting at the seams with anger about a million things that have nothing to do with Boredwalk and simply lashing out at any target they happen upon, but it's still no fun to hear from them. Meredith opens up about this unfortunate downside of running our business in an interview on the Mental Illness Happy Hour podcast with Paul Gilmartin.

Although run-ins with crazies are part of the territory around here, there are also so many heroes — and by "heroes" we mean you guys! Today we want to share some of our favorite reviews because they made us laugh and hopefully they'll make you laugh, too. Here's some highlights and virtual high-fives to all our fun customers who make up for all the villains floating around on the internet!

Who knew Nihilism was this fun
"In a world where nothing matters, I am glad some people still care about the little stuff like making comfortable, quality and good looking apparel."

Hat tip to Timothy D., who was even kind enough to share a photo of him looking sharp in his new shirt. While it's true that in the grand scheme of our infinite universe we are mere specks on a ball of mud hurtling through space, we can still have a good time while we're here, staring into the abyss and wearing awesome shirts.

Almost Made The Pain of Existence Worth It
"This shirt is very comfortable, actually more comfortable than I feel in my skin. It also tells people an important message: "I really like birds. Now go away." All in all I'd highly recommend this company and their great products, but unfortunately doing so would mean more human interaction. Just try them out and make your own **** opinion."

I feel like Chad C. really gets us. We're chuffed to know that some people find our shirts even more comfortable than their own skin. I'm not sure we can get a testimonial that beats this one, although Rodolfo G. is certainly bringing the heat this this fun claim...

Your shirts got me laid
"From the statrt all was awesome! Excellence but mates, you got me mad lovin action from my good lady, who is overly hapoy"

We always ship every order with the hope that your new shirt will brighten your day, get you a compliment from a stranger, make you more popular with the ladies and gents at the local watering hole maybe, but crediting us for some romantic time with that special someone is really a higher compliment than we could ever hope for. Cheers, Rodolfo G.!

My third favorite f-word is Fragility...
"...is what I tell people getting huffy over my new favorite shirt. The shirt is great; fits just as expected and is nice and comfy. Shipping was fast and the company was a pleasure to purchase from."

Doni J. is handling haters like a boss! Maybe she should come work at Boredwalk. We have been enjoying imagining all the fragile male egos withering at Doni J's give-no-fucks response to their disapproval of her awesome shirt. Nicely done!

Holds up to the trials of a 2yr-old acrobat/toddler feminist
"I love this shirt for my 2 yr old daughter for multiple reasons: (1) It holds up through multiple washings ('cause kids are gross in incalculable ways). (2) It's durable (i.e., able to withstand said 2yr-old's current obsession with rock climbing and muddy puddle jumping). Finally, (3) It's conveys a message other than "cutest girl in the room" or "I'm the princess" (which, to be fair, are fine on their own, but sometimes you just want something to build up your daughter's confidence and aspirations)."

Adrienne W.'s toddler is a real Renaissance woman in training, we like to imagine the future of the US Supreme Court, loaded with feminist acrobats, veritable ninjas of justice. We're excited to hear that our shirts are toddler-proof and empowering our future female leaders. Rock on!

That's all for this week. Hope your summer is going swimmingly!

Peace, Love, and Tacos,

Matt