August 01, 2019

Getting meta AF with blasphemy!

Boredwalk Lucifer Fucking Morningstar Shirt

Here's a not-very-serious-at-all question: is the above sacrilegious exclamation depicted on our new Lucifer Fucking Morningstar shirt more or less blasphemous than the traditional version featuring Jesus Christ? On the one hand, how blasphemous can the phrase "Lucifer Fucking Morningstar" really be if he's essentially the OG blasphemer? Wouldn't you expect Satan to approve of such a linguistically coarse homage? One would think so, at least.

Yet on the other hand, replacing the (alleged) son of God with the King of Evil would seem to be doubling down on the blasphemy, wouldn't it? Say what you will about the exclamation "Jesus Fucking Christ", but our (alleged) lord & savior's name is still in there, bookending "fucking" and shining his light or whatever, thereby undercutting the severity of the blasphemy. In that context, "Jesus Fucking Christ" seems kinda...blasphemy-lite, y'know? Low energy, for sure.

Of course, Lucifer Morningstar is a fallen angel. Which by the transitive property makes him a son of God, too. Which in turn would render the phrase "Lucifer Fucking Morningstar" just as blasphemous as "Jesus Fucking Christ," right? So does that mean that really these two exclamations cancel one another out in the blasphemy sweepstakes? And if that's the case and in concert with one another they achieve a sort of homeostatic equilibrium of language — neither blasphemous nor holy — does that equal linguistic...purgatory? 🤯

LOL, I'm just kidding — none of this matters one bit. We're all sentient meat sacks that are hurtling toward our inevitable ends — hooray!

Double-hooray? It's Friday, folks!

In addition to that sweet new design, we also have a swell new podcast episode for your listening pleasure! Over the next few weeks we'll be chatting with the awesome women who founded and run the various brands that we're partnering with this month for our upcoming American Herstory Giveaway, which we put together in honor of August 18th being the anniversary of the ratification of the 19th amendment to the U.S. Constitution that granted women the right to vote. Yay enfranchisement!

First up is Dina Rodriguez of Dina is a creative dynamo who has turned her love of art, appreciation of cannabis, and devotion to body positivity & mental health into a thriving business selling empowering products and teaching others about hand-lettering, illustration, and other cool stuff. She's funny, knows her way around a swear word, and generally is one bad-ass human being. Enjoy!


We'll be back next week with more (likely PG-rated) new designs, another (probably R-rated) podcast episode, and hopefully an exciting update on our hiring search! Until then...

Peace, love, and swearing,


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